Category: Web3 Naming

As the Web3 ecosystem matures and digital identity becomes increasingly central to applications ranging from decentralized finance (DeFi) to governance, naming protocols, and credential issuance, a core tension continues to surface: how can identity be authenticated in a way that satisfies compliance requirements while preserving the privacy and autonomy that blockchain promises? This challenge has…

As Web3 naming systems such as ENS, Handshake, and Unstoppable Domains evolve from simple wallet aliases to full-fledged digital identifiers, a pressing and largely unsolved challenge emerges: how can users tied to these on-chain names reliably and privately receive communications? Traditional email infrastructure, dominated by SMTP (Simple Mail Transfer Protocol), was never designed with decentralization,…

In an increasingly digital world where identity is fragmented across borders, devices, and databases, the concept of a global, verifiable, yet privacy-preserving identifier remains elusive. Traditional systems of identification—especially state-issued documents like passport numbers—are static, jurisdiction-bound, and managed by siloed bureaucracies that are neither interoperable nor easily adaptable to the needs of modern digital life.…

The rapid advancement of quantum computing technology has introduced a new category of existential threats to the security foundations of digital systems. Chief among these are the cryptographic schemes currently used across nearly all public blockchains, wallets, and Web3 naming protocols. These systems, built on elliptic curve cryptography and hash-based signatures, are widely regarded as…

As the Web3 landscape continues to mature, one of the most significant yet underappreciated developments is the emergence of NFTs as name tokens. These are not mere collectibles or profile pictures—they are functional, non-fungible representations of identity, ownership, and utility within decentralized systems. For investors, understanding how these NFTs operate as name tokens, particularly through…

As blockchain technology advances toward greater usability and mainstream adoption, the concept of wallet-native identity has emerged as a cornerstone of the Web3 experience. Unlike the traditional internet, where usernames, email addresses, and passwords serve as fragmented identifiers, the decentralized web seeks to unify a user’s identity through their crypto wallet. At the heart of…

In the decentralized web, where trust, resilience, and permanence are core values, traditional web architecture begins to show its limitations. The standard Domain Name System (DNS), built for centralized servers and mutable content, is poorly suited for Web3 applications that prioritize censorship resistance and immutability. This has led to the rise of alternative naming infrastructures,…

The evolution of digital identity and online presence has historically been governed by the Domain Name System, with generic top-level domains (gTLDs) like .com, .net, and .org serving as the global standard since the 1980s. These domains underpin the structure of the internet as we know it, allowing individuals, businesses, and institutions to stake a…

The Web3 domain market has matured significantly over the last two years, shifting from a speculative niche into a vibrant sector of digital real estate, decentralized identity, and interoperable infrastructure. The top-selling domain sales of 2024 and 2025 offer compelling insights for investors seeking to understand the valuation dynamics, emerging trends, and future opportunities within…

The Web3 naming ecosystem has grown not only through technological innovation and organic adoption but also through the strategic use of token incentives and airdrops. These mechanisms, while highly effective at attracting users and rewarding early adopters, have introduced notable valuation distortions that complicate market analysis, long-term investment strategies, and the genuine assessment of domain…