Preventing Failed Deals Through Better Structure and Clear, Predictable Steps
In the often chaotic world of domain transactions, deal failure is not usually caused by a single catastrophic event. Rather, it grows from accumulated ambiguity—unclear expectations, mismatched assumptions, informal processes, vague instructions, and improvised negotiation styles. The domain market is inherently fragile because it operates at the crossroads of money, identity, technology, and trust. Deals…