How Registrars Upsell High-Margin Premium Domains in the New gTLD Era
In the competitive ecosystem of domain name sales, registrars operate not only as intermediaries between customers and registries but increasingly as marketing engines capable of influencing purchasing decisions through strategic upsell tactics. With the proliferation of new generic top-level domains (gTLDs) and the parallel emergence of premium domain pricing models, registrars have honed a variety…