When to Switch from Domain Sales to Leasing for Recurring Revenue

For many domain investors, the traditional model of buying and selling domains has been the primary strategy for generating revenue. Acquiring valuable domains, holding them, and eventually selling them at a profit has long been the goal. However, as the domain industry matures and evolves, an increasing number of investors are recognizing the benefits of…

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The Growing Importance of Industry-Specific Domains: A New Strategy

The domain name landscape has evolved significantly since the early days of the internet, when the most valuable domains were short, generic, and .com extensions. These high-demand domains were seen as the best way to establish credibility, attract traffic, and position a business at the top of search engine results. However, the digital environment has…

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When to Diversify from High-End Domains to Affordable Alternatives

The domain investment market has long been driven by the appeal of high-end premium domains, those short, memorable, and highly sought-after names that can command six or even seven-figure prices. These domains, often centered around valuable keywords or universally recognized terms, are seen as digital real estate—scarce, highly prized, and integral to the branding and…

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How to Exit Domain Parking and Invest in Revenue-Generating Websites

Domain parking has long been a popular strategy among domain investors, particularly those looking to generate passive income from their portfolios while waiting for an eventual sale. The concept is straightforward: domains are parked on a service that displays ads, and the investor earns revenue based on the traffic the domain receives and the clicks…

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When Brandable Domain Strategies Are No Longer Sustainable

Brandable domain names have long been a powerful tool for businesses and domain investors seeking to establish unique, memorable identities online. Unlike keyword-driven domains that rely on search terms and direct relevance to specific products or services, brandable domains focus on creativity, distinctiveness, and long-term brand potential. Names like Google, Twitter, and Airbnb demonstrate the…

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How to Shift Focus from Keyword Domains to Community-Based Names

The domain investment landscape has undergone a significant transformation in recent years, as the dominance of keyword-rich domains has gradually given way to more creative and community-based naming strategies. For a long time, keyword domains were considered the gold standard for businesses and investors alike. Domains like BuyShoesOnline.com or BestCarInsurance.com were valuable because they aligned…

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When Traditional Domain Valuation Methods No Longer Apply

The process of valuing domain names has long been rooted in established principles that prioritize factors such as length, keyword relevance, and the popularity of specific top-level domains (TLDs) like .com. These traditional valuation methods have served domain investors well for years, particularly during the early days of the internet when domain scarcity and keyword-driven…

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Transitioning from Domain Name Auctions to Private Sales

For many years, domain name auctions have been a popular venue for buying and selling domain names. These auctions, hosted on platforms such as GoDaddy Auctions, NameJet, Sedo, and others, provide a public marketplace where domain investors and businesses can bid on valuable domains in hopes of acquiring or flipping them for profit. While domain…

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Shifting Domain Strategies with the Rise of Voice Search

The rapid growth of voice search is transforming the way people interact with technology and, in turn, influencing the strategies businesses and domain investors need to adopt to stay competitive. Voice search, powered by digital assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant, has introduced a new paradigm in search behavior. Users are increasingly…

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Adapting Your Domain Portfolio to a Post-Cookie Internet

The internet is undergoing significant changes in how it handles user data, privacy, and tracking, and these shifts are poised to affect nearly every aspect of the digital ecosystem, including domain strategies. One of the most consequential developments is the move toward a post-cookie internet, where third-party cookies—small pieces of data stored in users’ browsers…

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