Adapting to Changing Domain Valuation Models: When to Pivot

In the world of domain investing, the way domain names are valued has shifted significantly over the years. What once seemed like a straightforward process of identifying short, memorable, keyword-rich domains that could later be flipped for a profit has evolved into a much more complex system. With advancements in search algorithms, the rise of…

read more

When Domain Flipping Stops Working: A New Strategic Approach

Domain flipping—buying domain names at a low price and selling them for a higher profit—has been a popular strategy for digital investors for many years. In the early days of the internet, savvy investors recognized that domain names were valuable pieces of virtual real estate. They scooped up desirable names, often for minimal investment, and…

read more

Is the Domain Name Gold Rush Over? How to Adapt Your Strategy

The early days of the internet were often likened to a digital gold rush, where domain names were the virtual land grabs of the new frontier. During this period, savvy investors who recognized the value of domain real estate were able to purchase premium domain names for a fraction of what they would later be…

read more

When to Switch Focus from Industry TLDs to Geographic Domains

Domain investing and digital branding strategies have evolved significantly over the years. For a long time, the focus of many businesses and domain investors has been on industry-specific top-level domains (TLDs) like .tech, .shop, .health, or .finance. These industry TLDs have allowed businesses to directly align their digital identities with their core offerings, making it…

read more

When Domain Reselling Becomes Unsustainable: What’s the Next Step?

For years, domain reselling has been a lucrative strategy for investors in the digital landscape. The idea is simple: acquire domain names at a low cost, hold onto them, and then sell them to businesses or individuals at a premium price when the demand arises. During the early days of the internet, this strategy proved…

read more

When to Abandon Local TLDs for Global Expansion

The digital landscape has evolved dramatically over the past few decades, and with it, domain strategies have shifted. Early on, many businesses and organizations prioritized using local top-level domains (TLDs), such as .uk for the United Kingdom, .de for Germany, or .ca for Canada, to establish their online presence within a specific geographic market. These…

read more

When to Let Go of .com Domains for Emerging gTLDs

For decades, the .com domain extension has been the undisputed king of the internet. Short, recognizable, and synonymous with trust and professionalism, .com domains were the go-to choice for businesses and individuals looking to establish their online presence. Investors and businesses alike poured significant resources into acquiring premium .com domains, confident that these digital assets…

read more

When to Sell Off Your Domain Portfolio and Start Fresh

For many domain investors, building a diverse and valuable domain portfolio is the culmination of years of strategic acquisitions and careful market analysis. Domain investing can be a lucrative venture when handled correctly, with domains appreciating in value and, when sold, bringing significant returns. However, like any other asset class, the domain market evolves, and…

read more

When Geo-Domains Are No Longer Profitable: What’s Next?

Geo-domains—domain names that include geographic locations such as cities, regions, or countries—were once a highly lucrative niche in the domain investment world. The logic was simple: businesses that catered to specific locations, such as hotels, real estate agencies, restaurants, or local services, wanted domain names that immediately communicated their geographic focus. A domain like NewYorkHotels.com…

read more

Pivoting from Domain Squatting to Ethical Domain Investing

The domain industry has a history intertwined with a controversial practice known as domain squatting, or cybersquatting. Domain squatting occurs when individuals or companies register domain names that contain trademarks, brand names, or potential business names with the intent to sell them at inflated prices to the rightful owners or to hold them hostage until…

read more