Author: Staff

The hidden limitations of relying solely on hand registrations and ignoring the aftermarket

One of the most common pitfalls in domain name investing, especially among newcomers, is the belief that fortunes can be made exclusively through hand registrations. The appeal of hand-regging is easy to understand: for the cost of a few dollars, an investor can secure a brand-new domain and dream of reselling it for hundreds, thousands,…

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The overlooked importance of shortness, pronounceability, and the radio test in domain investing

One of the most fundamental yet consistently overlooked pitfalls in domain name investing is the failure to prioritize domains that meet the criteria of being short, pronounceable, and able to pass what is commonly known as the radio test. These three qualities are not arbitrary preferences but core elements that determine whether a domain can…

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The hidden cost of using confusing landers that leak traffic to competitors

In domain name investing, the landing page—or lander—is often the first and only impression a potential buyer or visitor will have of a domain. It serves as the digital storefront, the gateway that determines whether interest is captured, monetized, or lost. Yet many investors underestimate the importance of this element, using confusing or poorly designed…

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The silent danger of bidding against yourself with multiple marketplace listings

One of the less obvious but deeply damaging pitfalls in domain investing is the mistake of listing the same domain across multiple marketplaces without careful coordination. At first glance, this might seem like a smart way to increase exposure. By placing a name on Sedo, Afternic, Dan, GoDaddy, and other platforms, investors believe they are…

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The costly mistake of setting BIN prices without regard to comparable sales

In domain name investing, few decisions carry as much weight as the price attached to a domain. A “Buy It Now” or BIN price has the potential to either maximize the value of an asset or undermine it completely. The BIN option, often displayed prominently on marketplaces, is designed to simplify the purchase process for…

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The hidden damage of spammy outbound tactics in domain sales

One of the most common pitfalls for domain investors, particularly those eager to make their first sales, is the reliance on spammy outbound tactics when contacting end users. Outbound sales, when done strategically, can be a legitimate way to introduce potential buyers to valuable domains. However, when executed poorly, with generic templates, mass emailing, and…

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The dangers of accepting domain payments without escrow protection

One of the most critical pitfalls in domain name investing is the mistake of accepting buyer payments without the protection of an escrow service. On the surface, skipping escrow might appear to simplify transactions. Sellers may believe that dealing directly with a buyer saves time, avoids fees, and allows for faster closure. In practice, however,…

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The costly consequences of forgetting transfer locks in domain sales

One of the most frustrating and avoidable pitfalls in domain name investing is overlooking transfer locks when trying to close a sale. A transfer lock is a registrar-imposed restriction, often applied automatically after a new registration, renewal, or ownership change, that prevents the domain from being moved to another registrar for a set period, typically…

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The false security of assuming parking revenue will cover domain renewals

One of the most enduring myths in domain name investing is the belief that parking revenue will provide a reliable stream of income sufficient to offset renewal costs. For many new investors, this assumption becomes a cornerstone of their strategy. They reason that even if their domains do not sell immediately, the money earned from…

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The wasted potential of speculating on confusing misspelled domains

One of the recurring mistakes in domain name investing is the tendency to speculate on misspelled versions of words or brands under the assumption that they will carry the same level of demand or desirability as their correctly spelled counterparts. At first glance, this may seem like a clever tactic. After all, typos and spelling…

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