Author: Staff

In domain name investing, visibility is everything. A domain may be short, memorable, and commercially valuable, but if potential buyers do not know it is for sale, its potential lies dormant. One of the most overlooked pitfalls that undermines investors, both new and experienced, is skipping the use of landing pages—commonly known as landers—on their…

One of the most damaging mistakes a domain investor can make is pricing all names the same instead of applying a tiered structure to their inventory. At first, a flat pricing model might seem efficient and even fair. It saves time, avoids the need to evaluate every individual domain, and creates the illusion of simplicity…

In the world of domain name investing, negotiations are often as important as the domains themselves. The difference between a modest sale and a high-value transaction can come down to leverage, perception, and control of information. One of the most overlooked pitfalls that undermines all three is letting WHOIS privacy lapse, exposing personal or business…

In domain name investing, the value of an asset often resides entirely in digital credentials. Unlike physical property, there is no paper deed or tangible lockbox safeguarding ownership. Control over a domain is secured through logins, authentication codes, and registrar accounts, and this makes investors prime targets for phishing schemes and fake transfer emails. Falling…

One of the most deceptively simple mistakes in domain name investing is turning off auto renew and then forgetting to make manual payments. At first, this might seem like a harmless preference or a way to exercise greater control over a portfolio. Some investors deliberately disable auto renew to avoid being charged for names they…

In domain name investing, the excitement of acquiring a seemingly strong asset can overshadow the less glamorous but crucial task of conducting proper due diligence on its past. One of the most costly mistakes investors make is skipping the step of investigating whether a domain has a history of being associated with spam, malicious activity,…

In domain name investing, one of the most persistent pitfalls is the temptation to register names cluttered with hyphens and numbers, believing that these additions will make a domain unique or allow an investor to capture a version of a name that would otherwise be unobtainable. At first glance, stacking hyphens or sprinkling in digits…

One of the more subtle yet financially damaging pitfalls in domain name investing is overlooking the fine print regarding renewal pricing, particularly with domains that do not follow a flat, predictable annual fee. At first glance, a domain may seem like an incredible bargain when acquired at a promotional rate or initial auction price. Investors…

In the landscape of domain name investing, few mistakes are as perilous as confusing a trademarked term for a valuable opportunity. At first glance, a domain containing a well-known brand or product name might seem like a golden ticket. After all, the logic often goes, if a company is huge and successful, surely they will…

In domain name investing, rational analysis and disciplined strategy are the cornerstones of profitability, yet many investors find themselves stumbling into the same costly trap time and time again. That trap is falling in love with a domain name and allowing emotions to dictate bidding behavior at auction. On the surface, an auction might seem…