Evaluating the Longevity of Niche TLDs in a Shifting Domain Landscape
The expansion of top-level domains introduced a wave of new possibilities for branding, marketing, and digital identity. While the earliest days of the internet were dominated by .com, .net, and .org, the introduction of niche TLDs created a new marketplace where businesses, organizations, and individuals could register domain names tailored to their industries, professions, or…