Category: Domain Investing Certainties

Time Is a Cost Even When Cash Is Not

One of the most dangerous illusions in domain name investing is the belief that time is free as long as renewals are paid and no new cash leaves the account. This illusion sneaks in quietly, especially for investors who bootstrap portfolios with low acquisition costs or who reinvest sales rather than injecting fresh capital. The…

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Most Domains Will Never Sell

One of the hardest certainties in domain name investing to accept is also one of the most foundational: most domains will never sell. Not eventually, not at a discount, not if given enough time. Never. This statement sounds pessimistic until it is understood properly, because it is not a judgment about the quality of any…

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