Category: Domain Name Literacy

The domain name system, once a mere technical solution to map human-readable names to IP addresses, has undergone a transformative journey since its inception in the 1980s. At the beginning, the internet was a small and academic space, and domain names were allocated under a narrow range of generic top-level domains (gTLDs), with .com, .org,…

The metaphor of domains as digital real estate has become a staple in discussions about internet infrastructure, digital investment, and branding strategy. While it may seem like a convenient analogy, the comparison holds up under rigorous examination. Just as physical land and property form the backbone of real-world commerce, domain names serve as the foundational…

The domain name market is a dynamic ecosystem where expired domains, overlooked digital assets, and valuable keywords are continuously bought, sold, and repositioned through various channels. Among the most important mechanisms driving the aftermarket are auctions, backorders, and closeouts. These processes enable domain investors and entrepreneurs to acquire domain names that are already registered but…

Domain investing, while often touted for its high upside potential and low barrier to entry, carries a wide spectrum of risks that both novice and experienced investors must recognize and navigate. These risks stem from legal, financial, strategic, and market-based factors, all of which can significantly impact the viability and profitability of a domain portfolio.…

The Redemption Grace Period (RGP) is a critical component of the domain name lifecycle that often goes unnoticed until it becomes vitally important. It is a built-in safety net designed to protect domain registrants who inadvertently allow their domains to expire. The RGP occurs after a domain name has passed its expiration date without renewal…

DNS propagation delays are a fundamental yet often misunderstood aspect of managing domain names and website infrastructure. When a domain owner makes changes to their Domain Name System (DNS) settings—such as pointing the domain to a new web host, updating mail server configurations, or switching to a different content delivery network—those changes do not take…

Every time you visit a website, send an email, or stream a video, you’re interacting with a complex and powerful system that most people never see or think about—the Domain Name System, or DNS. While it sounds technical and intimidating, the DNS is actually based on a simple idea: turning human-friendly domain names like example.com…

In the dynamic world of domain investing, portfolio diversification is not merely a tactic for minimizing risk—it is a strategic imperative for capturing value across evolving internet trends, market cycles, and regional demand. While many investors historically focused almost exclusively on .com domains due to their universal recognition and liquidity, the modern domain landscape is…

In the modern digital economy, a domain name is more than just a web address; it is the cornerstone of online identity, trust, and brand authority. For individuals, businesses, and organizations alike, the alignment between email and domain name plays a crucial role in how that identity is perceived and validated. Email-matched domains—where the email…

A domain investment thesis is not merely a list of domains or a loose plan to acquire and resell digital assets; it is a structured, deliberate framework that defines the logic, strategy, and guiding principles behind one’s activity in the domain name market. Much like a venture capital fund formulates an investment thesis to guide…