Category: Domain Strategy Changes

How to Exit Domain Parking and Invest in Revenue-Generating Websites

Domain parking has long been a popular strategy among domain investors, particularly those looking to generate passive income from their portfolios while waiting for an eventual sale. The concept is straightforward: domains are parked on a service that displays ads, and the investor earns revenue based on the traffic the domain receives and the clicks…

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When to Diversify from High-End Domains to Affordable Alternatives

The domain investment market has long been driven by the appeal of high-end premium domains, those short, memorable, and highly sought-after names that can command six or even seven-figure prices. These domains, often centered around valuable keywords or universally recognized terms, are seen as digital real estate—scarce, highly prized, and integral to the branding and…

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The Growing Importance of Industry-Specific Domains: A New Strategy

The domain name landscape has evolved significantly since the early days of the internet, when the most valuable domains were short, generic, and .com extensions. These high-demand domains were seen as the best way to establish credibility, attract traffic, and position a business at the top of search engine results. However, the digital environment has…

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When to Switch from Domain Sales to Leasing for Recurring Revenue

For many domain investors, the traditional model of buying and selling domains has been the primary strategy for generating revenue. Acquiring valuable domains, holding them, and eventually selling them at a profit has long been the goal. However, as the domain industry matures and evolves, an increasing number of investors are recognizing the benefits of…

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Pivoting from Domain Squatting to Ethical Domain Investing

The domain industry has a history intertwined with a controversial practice known as domain squatting, or cybersquatting. Domain squatting occurs when individuals or companies register domain names that contain trademarks, brand names, or potential business names with the intent to sell them at inflated prices to the rightful owners or to hold them hostage until…

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When Geo-Domains Are No Longer Profitable: What’s Next?

Geo-domains—domain names that include geographic locations such as cities, regions, or countries—were once a highly lucrative niche in the domain investment world. The logic was simple: businesses that catered to specific locations, such as hotels, real estate agencies, restaurants, or local services, wanted domain names that immediately communicated their geographic focus. A domain like NewYorkHotels.com…

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When to Sell Off Your Domain Portfolio and Start Fresh

For many domain investors, building a diverse and valuable domain portfolio is the culmination of years of strategic acquisitions and careful market analysis. Domain investing can be a lucrative venture when handled correctly, with domains appreciating in value and, when sold, bringing significant returns. However, like any other asset class, the domain market evolves, and…

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When to Let Go of .com Domains for Emerging gTLDs

For decades, the .com domain extension has been the undisputed king of the internet. Short, recognizable, and synonymous with trust and professionalism, .com domains were the go-to choice for businesses and individuals looking to establish their online presence. Investors and businesses alike poured significant resources into acquiring premium .com domains, confident that these digital assets…

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When to Abandon Local TLDs for Global Expansion

The digital landscape has evolved dramatically over the past few decades, and with it, domain strategies have shifted. Early on, many businesses and organizations prioritized using local top-level domains (TLDs), such as .uk for the United Kingdom, .de for Germany, or .ca for Canada, to establish their online presence within a specific geographic market. These…

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When Domain Reselling Becomes Unsustainable: What’s the Next Step?

For years, domain reselling has been a lucrative strategy for investors in the digital landscape. The idea is simple: acquire domain names at a low cost, hold onto them, and then sell them to businesses or individuals at a premium price when the demand arises. During the early days of the internet, this strategy proved…

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