Category: Domain Strategy Changes

The domain name industry has undergone significant shifts in recent years, driven in part by the introduction of hundreds of new generic top-level domains (gTLDs) beyond the traditional .com, .net, and .org. Among the most intriguing developments in this space is the rise of industry-specific TLDs. These new TLDs are designed to cater to specific…

The world of domain investment has traditionally been dominated by a simple, but lucrative, model: buying and reselling domains. Investors would seek out short, memorable, or keyword-rich domain names, holding onto them until they found a buyer willing to pay a premium. This approach, often referred to as domain flipping, has yielded impressive profits for…

In the domain name investment landscape, one of the most important strategic decisions investors and businesses face is whether to prioritize brandable domains or generic domains. Both types of domains have their own unique advantages and appeal, but they serve different purposes and target different markets. Brandable domains are typically short, catchy, and often invented…

The internet is on the cusp of a major transformation, often referred to as Web 3.0, which promises to fundamentally change the way we interact online. Web 3.0 represents a shift towards a more decentralized, user-driven internet that leverages blockchain technology, artificial intelligence, and the principles of decentralization to create a more open and secure…

The internet is undergoing significant changes in how it handles user data, privacy, and tracking, and these shifts are poised to affect nearly every aspect of the digital ecosystem, including domain strategies. One of the most consequential developments is the move toward a post-cookie internet, where third-party cookies—small pieces of data stored in users’ browsers…

The rapid growth of voice search is transforming the way people interact with technology and, in turn, influencing the strategies businesses and domain investors need to adopt to stay competitive. Voice search, powered by digital assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant, has introduced a new paradigm in search behavior. Users are increasingly…

For many years, domain name auctions have been a popular venue for buying and selling domain names. These auctions, hosted on platforms such as GoDaddy Auctions, NameJet, Sedo, and others, provide a public marketplace where domain investors and businesses can bid on valuable domains in hopes of acquiring or flipping them for profit. While domain…

The process of valuing domain names has long been rooted in established principles that prioritize factors such as length, keyword relevance, and the popularity of specific top-level domains (TLDs) like .com. These traditional valuation methods have served domain investors well for years, particularly during the early days of the internet when domain scarcity and keyword-driven…

The domain investment landscape has undergone a significant transformation in recent years, as the dominance of keyword-rich domains has gradually given way to more creative and community-based naming strategies. For a long time, keyword domains were considered the gold standard for businesses and investors alike. Domains like BuyShoesOnline.com or BestCarInsurance.com were valuable because they aligned…

Brandable domain names have long been a powerful tool for businesses and domain investors seeking to establish unique, memorable identities online. Unlike keyword-driven domains that rely on search terms and direct relevance to specific products or services, brandable domains focus on creativity, distinctiveness, and long-term brand potential. Names like Google, Twitter, and Airbnb demonstrate the…