Category: Domain Strategy Changes

When to Let Go of Generic Domains for Niche Opportunities

In the world of domain investing, generic domains have long been considered valuable assets. These are the broad, high-level domains that encompass common words or phrases—such as “insurance.com,” “travel.com,” or “shoes.com.” Their broad appeal and versatility have made them highly desirable, commanding significant prices in the domain market. However, as the internet evolves and digital…

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Adapting to the Decline of Domain Name Reselling

For years, domain name reselling has been a lucrative venture, attracting investors who saw the potential to buy domain names at a low price and resell them for a significant profit. The market for domains, especially premium .com domains, flourished as businesses rushed to establish their digital presence, creating high demand for short, memorable, or…

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Exiting the Crowded .com Market for Alternative TLDs

The domain industry has long been dominated by .com, the top-level domain (TLD) that established itself as the gold standard for businesses and individuals seeking to carve out their digital presence. Over time, .com became synonymous with trust, authority, and credibility on the web, attracting high demand and commanding premium prices. However, as the digital…

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Shifting Focus from Expiring Domains to New Registrations

For years, domain investors have relied heavily on the strategy of acquiring expiring domains. These are domains that were previously registered but have not been renewed by their owners, becoming available for purchase once they reach the expiration date. Expiring domains offer several advantages, such as established traffic, existing backlinks, and sometimes even residual authority…

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How to Prepare Your Domain Portfolio for a Decentralized Web

As the concept of Web 3.0, often referred to as the decentralized web, continues to gain momentum, domain investors and businesses alike are facing the challenge of adapting their strategies to stay relevant in this rapidly evolving landscape. The decentralized web envisions a future where the internet is powered by blockchain technology, giving users more…

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How to Exit Domain Flipping and Focus on Long-Term Leasing

For years, domain flipping has been a popular strategy for investors seeking quick profits in the digital real estate market. Domain flipping, much like flipping physical property, involves buying a domain name at a low price and reselling it for a higher value after holding it for a short period. However, as the domain industry…

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How to Exit the Overcrowded .com Market and Find New Opportunities

The .com domain market has long been the gold standard for businesses, investors, and individuals seeking to establish an online presence. It was the first commercial domain extension to gain global recognition, and its widespread adoption over the years has made it synonymous with credibility, authority, and trust. However, the .com landscape has become increasingly…

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Transitioning from Domain Parking to Content Monetization

For many years, domain parking was a common strategy for domain investors looking to generate passive income from their portfolios. The model was simple: acquire domain names with the potential for traffic, park them on a platform, and earn revenue through pay-per-click (PPC) ads displayed on the parked domain’s landing page. This approach worked well…

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How to Pivot Your Domain Portfolio in Response to Search Algorithm Changes

In the ever-evolving world of digital marketing and search engine optimization (SEO), search algorithm changes are a constant force that can have a profound impact on domain strategy. Google and other search engines continually update their algorithms to improve the quality of search results, adapt to user behavior, and combat spam or manipulative tactics. These…

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Moving from Commodity Domains to High-Value Brandables

In the world of domain investing, the landscape has evolved significantly over the years. Early on, many investors focused on acquiring commodity domains—generic keyword domains that could be easily bought, sold, or monetized through tactics like domain parking or pay-per-click advertising. These domains, often composed of common words or phrases like “bestinsurancequotes.com” or “buyshoesonline.com,” were…

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