Category: Domains and Branding

The emergence of industry-specific domain extensions such as .law, .tech, and .travel has transformed the way businesses position themselves within their respective sectors. These generic top-level domains (gTLDs), introduced as part of ICANN’s domain name expansion initiative, offer companies a way to more closely align their digital identity with their professional focus. Unlike traditional extensions…

In a digital age where first impressions are often formed in milliseconds, selecting the right domain name is a decision that can shape the trajectory of an entire brand. Beyond availability and linguistic appeal, domain names carry psychological weight—conveying tone, professionalism, creativity, and even trustworthiness. As a result, many businesses and startups have turned to…

As digital threats evolve in sophistication, one of the more insidious techniques targeting online brands is the homoglyph attack—a form of domain spoofing that exploits visually similar characters to create deceptive web addresses. Homoglyphs are characters that look nearly identical to standard Latin letters but originate from different scripts, such as Cyrillic, Greek, or accented…

The introduction of branded top-level domains, or .brand TLDs, has unlocked a new dimension of control and creativity for organizations managing their digital identity. Unlike traditional domain structures, which rely on common extensions such as .com, .net, or .org, .brand domains empower companies to operate entire ecosystems under a custom namespace directly tied to their…

In the franchise business model, where brand consistency must be balanced with the needs of independently operated locations, domain name strategy plays a pivotal role in shaping both digital presence and customer experience. As more interactions begin online—from local discovery and mobile search to digital ordering and customer service—the question of how to manage domains…