Analysis of WIPO Case D2012-2179: The Procter & Gamble Company v. Marchex Sales, Inc.
Overview The WIPO Case D2012-2179 involved a dispute over the domain name “swash.com.” The complainant in this case was The Procter & Gamble Company, a well-known American corporation that manufactures and sells consumer products, including household cleaning and washing products. The respondent was Marchex Sales, Inc. Factual Background Complainant: The Procter & Gamble Company (USA),…