Category: Web3 Naming

On-Chain vs. Off-Chain Records Storage Trade-offs for Portfolio Owners

In the rapidly evolving landscape of Web3, naming systems such as Ethereum Name Service (ENS), Unstoppable Domains, and Handshake are redefining digital identity, allowing users to register human-readable domain names linked to blockchain addresses and decentralized resources. These domains are not just vanity labels; they serve as digital portfolios, aggregating wallet addresses, social profiles, content…

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ENS Handshake Unstoppable A Comparative Protocol Overview

As Web3 gains traction and decentralized technologies become increasingly embedded in digital identity, three naming protocols have emerged as leading contenders in redefining how users interact with the internet: Ethereum Name Service (ENS), Handshake, and Unstoppable Domains. Each offers a unique approach to decentralized domain naming, rooted in different technical architectures, governance philosophies, and integration…

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Measuring the Web3 Domain Market What 2025 Reports Reveal

The Web3 domain market has evolved from a speculative niche into a recognized segment of the digital asset economy, and 2025 marks a pivotal year in which data-rich reports and analytics have begun to map its contours with unprecedented clarity. Drawing from research published by blockchain intelligence firms, decentralized domain registries, NFT marketplaces, and digital…

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Liquidity Analysis Are Web3 Domains Truly Tradable Assets

The promise of Web3 domains extends beyond digital identity and naming—it is rooted in the belief that these domains are valuable, tradable assets, akin to non-fungible tokens or traditional real estate in the digital realm. As the market for decentralized domains matures, questions about their liquidity—how easily they can be bought, sold, or exchanged for…

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Price Discovery Mechanisms Auctions Dutch Auctions and Fixed Pricing

The emergence of Web3 naming systems has introduced new paradigms for digital ownership and identity, yet one of the most critical and complex aspects underpinning these systems is price discovery. Unlike traditional domain name systems, which rely on centralized registrars and relatively static pricing models, Web3 naming protocols often enable decentralized and transparent pricing strategies.…

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What Makes a Decentralized Domain Decentralized? Degrees of Trustlessness

The term decentralized is often invoked in discussions about Web3 domains, yet the specifics of what makes a domain truly decentralized remain complex and subject to varying interpretations. In essence, decentralization in this context refers to the absence of a single controlling authority and the distribution of power, data, and ownership across a network of…

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Investor Demand Cycles Bull–Bear Patterns in Web3 Names

The market for Web3 domain names, like many assets in the blockchain ecosystem, experiences pronounced cyclical behavior driven by investor sentiment, macroeconomic factors, and the evolving utility of decentralized identity systems. These cycles often mirror the broader trends seen in cryptocurrencies and NFTs, oscillating between periods of speculative exuberance and corrective downturns. Understanding the dynamics…

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Cash Flow Models Leasing Sub Domain Renting and Revenue Streams

In the evolving landscape of Web3 naming, domain ownership is no longer merely a speculative or branding endeavor—it is increasingly being recognized as a foundation for recurring income through innovative cash-flow models. Unlike traditional DNS domains, where monetization is typically limited to resale or advertising-driven web traffic, blockchain-based domains offer programmable flexibility and user-controlled infrastructure…

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Trademark Collisions Navigating Brand Conflicts in Alt Root Names

As blockchain-based naming systems expand beyond traditional DNS hierarchies, trademark collisions have emerged as a growing concern for both Web3 domain registrants and established brands. Alternative root namespaces—such as .eth, .crypto, .dao, and others not recognized by the Internet Corporation for Assigned Names and Numbers (ICANN)—operate independently on decentralized infrastructure, issuing domain-like identifiers that function…

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Regulatory Outlook How the EU’s MiCA Could Affect Web3 Naming

The European Union’s Markets in Crypto-Assets (MiCA) regulation, set to take full effect by 2025, marks the first comprehensive legislative framework for digital assets in one of the world’s largest economic blocs. While MiCA primarily focuses on stablecoins, crypto-asset service providers (CASPs), and token offerings, its broader implications are beginning to be analyzed in the…

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