Securing a Niche in the Digital Bazaar: Domain Names and Brand Positioning in Online Marketplaces
In the bustling landscape of online marketplaces, where brands jostle for consumer attention against a backdrop of endless digital shelves, the strategic use of domain names has become a vital tool for effective brand positioning. This article delves into the multifaceted role of domain names in enhancing brand positioning within online marketplaces, emphasizing how these…