Tackling the Specter of Click Fraud in the Age of Web 3.0 Domains
The digital advertising industry has long grappled with the challenges of click fraud. At its core, click fraud represents malicious, deliberate interactions with online ads by bots or coordinated individuals with the intent to deceive advertisers into paying for illegitimate clicks. As the web evolves into its 3.0 version, characterized by decentralized systems and the…