Category: 2026 New gTLD Program

Cybersecurity Incident Response Planning for Registries

As the 2026 New gTLD Program nears implementation, cybersecurity has emerged as one of the most critical areas of focus for registry operators preparing to launch and manage new top-level domains. In an era where digital threats are increasingly sophisticated, persistent, and global in scope, no registry can afford to operate without a comprehensive, tested,…

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Assessing Demand Market Research Methodologies for New TLDs

As the 2026 round of the ICANN New gTLD Program draws closer, prospective applicants are increasingly focused on understanding market demand for proposed top-level domains. In a crowded and competitive namespace, the success of a new gTLD hinges not only on technical execution or brand alignment but on genuine, sustained demand from registrants, end users,…

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Closed Generics Revisited Policy Updates for the 2026 Round

The topic of closed generics has resurfaced as a pivotal and contentious policy issue in the lead-up to the 2026 round of the ICANN New gTLD Program. A closed generic, in the context of domain names, refers to a top-level domain string composed of a generic term—such as .book, .music, or .store—operated by a single…

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Digital Archery 2.0 Allocation and Prioritization Methods in the Next Round

As ICANN prepares to launch the 2026 round of its New gTLD Program, one of the most closely watched policy developments concerns how applications will be prioritized and allocated for processing. In the 2012 round, ICANN attempted to solve the problem of processing thousands of applications simultaneously through a controversial mechanism known as Digital Archery.…

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Name Collision Mitigation Updated Requirements for New gTLDs

As ICANN prepares for the 2026 round of its New gTLD Program, one of the most critical areas of focus is the updated policy framework surrounding name collision mitigation. Name collisions occur when domain names used in private networks—such as internal corporate systems, intranets, or legacy naming conventions—conflict with newly delegated top-level domains in the…

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Public Interest Commitments 2.0 Crafting Measurable Outcomes

As the 2026 round of the ICANN New gTLD Program approaches, the role and structure of Public Interest Commitments (PICs) have undergone a significant transformation. Introduced in the 2012 round as a tool to help applicants voluntarily commit to operating their top-level domains in ways that protect users and serve the broader community, PICs were…

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Financial Evaluation Demonstrating Long-Term Sustainability

As the 2026 round of the ICANN New gTLD Program draws closer, one of the most critical areas of preparation for applicants remains the financial evaluation component. This section of the application, while perhaps less headline-grabbing than string contention or DNS abuse mitigation, is a decisive element in determining whether a proposed registry will be…

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Using Blockchain to Enhance gTLD Security and Trust

As ICANN prepares to launch the 2026 round of its New gTLD Program, one of the most transformative developments in the internet infrastructure landscape is the growing maturity and applicability of blockchain technologies. Once viewed primarily through the lens of cryptocurrencies, blockchain has evolved into a multi-faceted architecture capable of delivering transparency, integrity, and decentralization…

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Leveraging a gTLD for CSR and Social Impact Initiatives

The 2026 round of ICANN’s New gTLD Program presents a unique and timely opportunity for organizations to align their domain name strategy with their corporate social responsibility (CSR) and social impact objectives. While the initial wave of gTLD applications in 2012 was dominated by commercial ambitions—focused on brand identity, market segmentation, and digital innovation—the landscape…

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Evaluating Registry Service Level Agreements for 2026

As the 2026 round of ICANN’s New gTLD Program prepares to open, applicants must be ready to demonstrate not only the technical robustness of their registry services, but also their ability to meet or exceed the Service Level Agreements (SLAs) defined by ICANN. These SLAs form a foundational component of the Registry Agreement and outline…

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