Category: Domain Investing Misconceptions

A common complaint among domain name investors is that resellers always lowball and are not worth dealing with. This belief usually comes from the frustration of receiving offers that seem insultingly low compared to what the owner hopes the domain is worth. When someone lists a name for thousands of dollars and receives a reseller…

For more than a decade, one of the loudest and most repeated claims in domain name investing has been that new gTLDs will soon replace .com. Every time a wave of new extensions launches, whether it is .app, .xyz, .club, .shop, or hundreds of others, there is renewed excitement that the dominance of .com is…

A surprisingly common misconception in domain name investing is the belief that trends are always bad and should be avoided. This idea usually comes from seeing waves of speculative registrations around hot topics like cryptocurrency, NFTs, artificial intelligence, or whatever happens to be in the news, followed by the inevitable crash where most of those…

The belief that three-word .com domains cannot sell is one of the more misleading simplifications in domain investing, because it confuses a general tendency with an absolute rule. It is true that, on average, shorter domains are more desirable, but that does not mean that anything with three words is automatically worthless. In the real…

The idea that made-up words never sell is one of the most stubborn misconceptions in domain name investing, largely because it is rooted in how people think about language rather than how branding actually works. To someone unfamiliar with branding, a word that does not exist in the dictionary can feel meaningless and therefore worthless.…

The belief that brandability can be scored perfectly by a formula is one of the most appealing misconceptions in domain name investing, because it promises certainty in a field that is inherently uncertain. If you could just plug a domain into an algorithm, get a number, and know exactly how brandable it is, then buying…

The belief that lease-to-own is only for weak domain names is one of the more limiting misconceptions in domain investing, because it frames flexible payment structures as a sign of desperation rather than a strategic choice. Many investors assume that if a domain is truly strong, it should sell outright for a lump sum, and…

One of the most deeply ingrained habits in domain name investing is the reflex to counter higher no matter what offer comes in. Many sellers believe that any initial offer is simply an opening move and that by pushing back with a much higher number they are guaranteeing themselves a better deal. This mindset is…

One of the most common and emotionally charged misconceptions in domain name investing is that outbound outreach is spam and never works. This belief usually comes from seeing poorly written, mass-sent emails that pitch random domains to thousands of recipients with no relevance or care. Those messages feel annoying, unprofessional, and desperate, so it is…

The belief that landing pages do not matter is one of the quietest yet most damaging misconceptions in domain name investing. Because a domain is, at its core, just a name, many investors assume that all that really matters is the string of letters itself and that whatever page sits behind it is just decoration.…