Category: Domain Investing Pitfalls

Overvaluing Exact Match Keywords with No Commercial Intent?

Domain name investing often revolves around spotting words and phrases that people search for and that businesses want to own as digital real estate. One of the most popular strategies, especially for newer investors, is to chase exact-match keyword domains, names that line up perfectly with what users type into search engines. At first glance,…

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The Hidden Costs of Building a Bloated Portfolio with No Liquidity Plan

One of the most seductive aspects of domain name investing is the ease with which portfolios can grow. Registering new names requires only a few clicks, marketplaces are filled with low-cost opportunities, and every domain acquired feels like another potential lottery ticket waiting to pay off. Yet beneath this apparent simplicity lies one of the…

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Not Enabling 2FA and (Possibly) Losing Your Domain Portfolio to Hijacking?

In domain name investing, the value of a portfolio can easily rival that of physical property, stocks, or even real estate. A single domain name can be worth thousands, tens of thousands, or in rare cases millions of dollars. Unlike other forms of assets, however, domain names exist entirely in the digital realm, accessible only…

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The Danger of Broadcasting a “Must Sell” Vibe

One of the most critical yet underestimated aspects of domain name investing is negotiation psychology. A strong domain may have intrinsic value based on its length, keywords, or branding potential, but the way it is presented to potential buyers can either reinforce that value or undermine it. Many investors make the mistake of broadcasting desperation…

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The Costly Mistake of Not Tracking Comps and Market Trends

In the competitive world of domain name investing, auctions and aftermarket purchases are often where the most valuable opportunities emerge. Investors flock to these platforms, hoping to secure names that can later be flipped for a profit or held as long-term assets. Yet one of the most consistent and damaging pitfalls is entering these bidding…

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The Risk of Creating Duplicate Domain Listings and Causing Conflicts

In domain name investing, visibility is one of the most important factors in generating sales. Investors naturally want to maximize exposure for their assets by listing them on multiple platforms, hoping to catch the attention of buyers browsing different marketplaces. On the surface, this approach seems logical, even necessary, since no single marketplace has a…

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The Pitfall of Believing “Short” Always Beats “Meaningful”

In domain name investing, one of the most common pieces of advice that circulates is that shorter is better. This belief stems from the undeniable fact that some of the most valuable domain names in history are short, one-word .coms or ultra-short acronyms of two or three letters. They are easy to type, easy to…

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The Risk of Not Checking UDRP History or Legal Disputes

Domain name investing often appears deceptively straightforward. An investor acquires a domain, holds it, and waits for the right buyer to come along. The name itself can seem like an entirely neutral piece of digital property, free to buy, sell, and trade as one pleases. However, this assumption ignores a critical legal layer of the…

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Why Ignoring Liquidity in Domain Name Investing Is a BAD Idea

Domain name investing is often portrayed as a straightforward equation: acquire names that seem valuable, hold them, and eventually sell them for a profit. The stories of investors securing life-changing sales of one-word .coms or simple acronyms fuel the belief that nearly any domain might someday find a buyer willing to pay a premium. But…

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The Allure of Buying Domains Tied to Fleeting Memes

In the fast-moving world of the internet, memes spread with lightning speed, capturing the attention of millions overnight before vanishing just as quickly into obscurity. Domain investors watching these viral explosions often feel the itch to act immediately, racing to register domains tied to the latest catchphrase, cultural moment, or internet joke. The logic seems…

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