Category: Domain Name Myths

One of the most persistent myths in the domain name world is the belief that all the good .com names are already taken. This notion has been repeated so often that it’s become almost gospel among entrepreneurs, startups, and even some digital marketers. While it is true that many of the most obvious, single-word .com…

A widespread and persistent myth in the world of domain names is the belief that enabling Whois privacy—or domain privacy protection—is a sign that the domain owner has something to hide. This idea often stems from a misunderstanding of what Whois information is, how it functions, and why privacy protection has become not only common…

One of the more persistent yet fundamentally flawed myths in the domain name ecosystem is the belief that ICANN—the Internet Corporation for Assigned Names and Numbers—will seize or reclaim domain names that are registered but not actively used. This misconception often circulates among new domain investors, startup founders, and even some seasoned web professionals who…

A common and dangerous misconception in the domain name world is the belief that registering a domain containing a trademarked keyword is legally safe as long as the domain owner doesn’t attempt to monetize it. This myth is especially prevalent among novice domain investors and hobbyists who assume that the absence of ads, sales, or…

In the domain name industry, one of the most commonly misunderstood concepts is the idea that a domain’s appraisal value represents its true market price. Many domain owners, particularly those new to the space, assume that automated appraisal tools or even broker-generated estimates reflect what a domain is actually worth to a buyer. This belief…

In the domain name aftermarket, one of the most persistent myths is that listing a domain with a visible buy-it-now (BIN) price will deter potential buyers. According to this line of thinking, fixed pricing creates sticker shock, drives leads away, and eliminates the possibility of negotiation. Sellers who subscribe to this belief often leave their…

The introduction of new gTLDs and the evolution of domain registries over the past decade brought with them a new monetization model that dramatically altered how domain names are priced and perceived. Among the most significant developments was the classification of certain domain names as “registry-premium.” These are domains that the registry operator, not the…

One of the more subtle but impactful misconceptions in domain management is the idea that all registrar locks are the same in function, scope, and security. This belief leads many domain owners to assume that applying a registrar lock is a straightforward, binary choice—locked or unlocked—with the same implications across all platforms. In reality, registrar…

A widespread but inaccurate belief in the domain industry is that all registry‑premium domains are subject to the same redemption rules and lifecycle policies. This myth assumes uniformity across different registries simply because the domains carry the label “premium” and are priced higher than standard registrations. In reality, premium domains—those marked and priced as such…

One of the most persistent myths in the domain industry is the assumption that all sales in the secondary market are publicly reported, indexed, and searchable. This belief leads many observers to overestimate the transparency of domain sales and misjudge the actual size, scale, and frequency of transactions taking place beyond the initial registration. In…