Category: Domain Name Myths

The rise of social media platforms, mobile messaging, and digital advertising has fueled the widespread use of URL shorteners—services that take long, complex URLs and condense them into compact, clickable links. These tools serve a practical purpose: conserving character space, improving aesthetics, and enabling better link tracking. As a result, services like Bitly, TinyURL, and…

In recent years, the push for a more secure internet has led to a surge in SSL certificate adoption. Browsers like Google Chrome and Mozilla Firefox now prominently label sites without HTTPS as “Not Secure,” encouraging both webmasters and visitors to prioritize encrypted connections. While this security-first mindset is generally a good thing, it has…

In the domain name ecosystem, transfer authorization codes—often referred to as EPP codes, AuthInfo codes, or simply auth codes—serve as a vital security mechanism. These unique strings act as passwords that enable the transfer of a domain from one registrar to another. The prevailing belief among many domain owners is that once an auth code…

The introduction of hundreds of new generic top-level domains (gTLDs) over the past decade has transformed the domain name landscape, offering more naming flexibility, creativity, and branding potential. With this expansion, however, came new pricing models—one of the most debated being premium renewal pricing. In these cases, certain domains are designated as “premium” not only…

Domain registrar auctions have become a mainstream avenue for acquiring expired or premium domain names, particularly those that have lapsed due to non-renewal. For many domain investors, entrepreneurs, and brand managers, these auctions appear to be a level playing field—a fair opportunity to bid on valuable digital real estate. The assumption is that everyone, from…