Category: Future New gTLDs

The introduction of Internationalized Domain Name (IDN) gTLDs in the next round of ICANN’s expansion presents a profound opportunity to bring linguistic equity to the internet’s naming system. These gTLDs, rendered in non-Latin scripts such as Arabic, Chinese, Cyrillic, Devanagari, Thai, Tamil, and many others, offer culturally resonant namespace alternatives to the global internet community.…

The Internet Corporation for Assigned Names and Numbers (ICANN) is steadily advancing toward the next round of new generic Top-Level Domains (gTLDs), an event long anticipated by stakeholders across the domain name ecosystem. The last major application round occurred in 2012, which brought over a thousand new gTLDs to market, dramatically expanding the namespace beyond…

As the domain name system prepares for a significant expansion with ICANN’s upcoming round of new generic Top-Level Domains (gTLDs), a pressing question looms for global businesses and brand owners: should every brand secure its own dot-brand gTLD in the next application window? The answer is neither simple nor uniform. It depends on a host…

As the next round of new gTLD applications draws closer, one of the most contentious and unresolved policy questions is the treatment of closed generics—top-level domains that represent generic terms but are proposed for exclusive use by a single entity. The term “closed generic” refers to strings like .book, .cloud, or .shop when registered not…

Creating a successful business plan for a lifestyle vertical gTLD such as .wellbeing involves not just the mechanics of domain registration but a comprehensive strategy that integrates market demand, content ecosystems, policy governance, technical operations, and monetization models. Unlike purely defensive or brand-driven top-level domains, a vertical gTLD in the lifestyle sector aims to establish…