IDNs and Punycode Opportunities and Pitfalls in Outreach
Internationalized Domain Names, or IDNs, have opened new horizons in the world of digital identity, enabling domain investors and businesses to operate using scripts beyond the Latin alphabet—Arabic, Cyrillic, Chinese, Korean, Japanese, Hindi, and countless others. For outbound domain sales, IDNs present both exciting opportunities and complex challenges. They allow investors to reach new linguistic…