Category: Web3 Naming

As decentralized identity grows increasingly central to the Web3 experience, the Ethereum Name Service (ENS) and other blockchain-based naming systems are transforming beyond simple domain mapping. One of the most powerful yet underappreciated capabilities in ENS lies in resolver profiles, which leverage on-chain TXT records to embed rich metadata directly into domain names. These TXT…

The utility and adoption of Web3 naming systems hinge on one crucial interface layer: the browser. While protocols like Ethereum Name Service (ENS), Handshake, and Unstoppable Domains offer decentralized alternatives to traditional DNS, their practical value is only realized when users can seamlessly resolve and navigate to Web3 domain names just as they would with…

The usability of Web3 naming systems has evolved dramatically since their inception, and nowhere is this more evident than in the trajectory of browser integration. The ability to resolve human-readable domain names like alice.eth or vault.crypto directly in a web browser has been one of the biggest barriers—and frontiers—of adoption. From early days relying on…

As the decentralized web continues to expand, Web3 naming systems such as Ethereum Name Service (ENS), Unstoppable Domains, and Handshake are providing an alternative to traditional domain names by enabling censorship-resistant, blockchain-based identities and web addresses. However, while these systems offer powerful innovations in user sovereignty, data ownership, and composability, they face a formidable challenge…

As the internet enters a new era defined by decentralization, identity portability, and on-chain ownership, a growing number of registrars are exploring hybrid models that bundle traditional Web2 domain names with emerging Web3 counterparts. This trend, often referred to as hybrid registrar offerings, represents a strategic convergence of two historically separate ecosystems: the conventional domain…

As the Web3 movement redefines ownership, governance, and participation in digital ecosystems, one of the most transformative applications of this ethos is emerging in the domain name space: community-owned top-level domains (TLDs). Traditionally, TLDs—such as .com, .org, or .net—have been tightly controlled by centralized registry operators under the oversight of ICANN. These operators lease domain…

In the evolving world of Web3 naming, name collisions—instances where identical or near-identical top-level or second-level domain names exist across different naming systems—have emerged as a contentious and complex phenomenon. While traditionally viewed as a technical or legal risk, in recent years some protocols and communities have begun to embrace collisions as a deliberate marketing…

As NFT projects mature from speculative assets into enduring communities and cultural movements, project teams are increasingly seeking tools to build brand stickiness, user loyalty, and ecosystem depth. One of the most powerful yet underutilized tools for achieving these goals is the Ethereum Name Service (ENS). ENS, which provides human-readable blockchain-based domain names like apes.eth…

As decentralized naming systems continue to gain traction across the Web3 ecosystem, smart-contract-based registries have emerged as critical infrastructure. Protocols like Ethereum Name Service (ENS), Handshake, and Unstoppable Domains rely on smart contracts to facilitate domain registration, ownership transfers, subdomain issuance, record management, and expiration policies. While these smart contracts unlock unprecedented autonomy and programmability,…

As decentralized web technologies evolve and compete with legacy systems, a clear understanding of their respective threat models becomes critical, particularly in the domain name space where control over naming infrastructure has direct implications for security, censorship, and trust. Comparing DNS attacks—targeted at the traditional, hierarchical Domain Name System—with 51% attacks on blockchain-based naming systems…