In domain name investing, attention is usually directed outward toward acquisitions, market trends, pricing strategy, and negotiation tactics. Far less attention is sometimes given to what is happening quietly in the background: the traffic data attached to each domain. Analytics can reveal patterns of interest long before an inquiry ever lands in an inbox. They…

In domain name investing, identifying value is only half the equation. The other half lies in identifying who values it most, and when. A strong domain paired with the wrong buyer is like a key that fits no lock. For years, I believed that if a name was objectively good, pitching it broadly would eventually…

In domain name investing, there is a persistent debate between passive and active sales strategies. Some investors rely entirely on inbound inquiries, trusting that quality domains will attract buyers naturally over time. Others advocate proactive outreach to end users, identifying companies that could benefit from a specific domain and initiating contact directly. For many years,…

In domain name investing, there is a moment in every transaction where trust and procedure intersect. Negotiations conclude, terms are agreed upon, and both parties feel the quiet anticipation of closing. It is at this precise stage, when the deal feels done but the mechanics are not yet complete, that discipline matters most. Sending the…

In domain name investing, most of the anxiety is concentrated around acquisition and negotiation. Investors obsess over pricing, buyer intent, comparable sales, and timing. Yet one of the most dangerous moments in any transaction comes after the deal is agreed upon. It is the escrow and transfer phase, when money and domain must change hands…

In domain name investing, attention is often focused on acquisition quality, pricing strategy, negotiation tactics, and marketplace exposure. Far less glamorous, yet profoundly consequential, is the design and structure of the landing page attached to each domain. A domain can be short, commercially powerful, and perfectly priced, but if the landing page that greets potential…

In domain name investing, pricing is not static. Strategies evolve. Market conditions shift. Portfolios mature. What once seemed like an aggressive buy-it-now price may later feel conservative. Conversely, a high anchor may become unrealistic as industries cool or liquidity tightens. Investors adjust their pricing philosophies accordingly, raising floors, lowering ceilings, introducing negotiation ranges, or converting…

In domain name investing, marketplaces feel like gateways to liquidity. They offer exposure, escrow services, payment plans, brokerage options, and global reach. Listing a domain can take only minutes. A few fields are filled, a price is entered, and suddenly the asset is visible to buyers around the world. In the excitement of gaining exposure,…

In domain name investing, there comes a point when delegating feels like progress. As portfolios grow and negotiations become more frequent, the idea of handing transactions to a broker appears efficient and professional. Brokers bring experience, networks, polished communication, and perceived authority. They understand pricing psychology and buyer behavior. They filter tire-kickers and manage escrow.…

In domain name investing, timing is often discussed in terms of market cycles, auction closings, and renewal deadlines. Far less attention is given to timing within negotiation itself. Yet the pace at which you respond to an inquiry can shape perception just as strongly as the price you quote. Responding too fast and sounding desperate…