When New gTLDs Are Failing: Exploring Viable Alternatives in Domain Strategies
The introduction of new generic top-level domains (gTLDs) was seen as a transformative moment for the domain industry. With the availability of hundreds of new extensions such as .tech, .shop, .app, and .xyz, the goal was to expand the digital landscape beyond the crowded .com space and create new opportunities for businesses, entrepreneurs, and investors.…