Category: Premium/Reserved New gTLDs

In the increasingly sophisticated world of new gTLD operations, one of the more nuanced and strategically potent practices has been the deliberate withholding of premium domain names from initial public availability. This approach, often referred to as strategic withholding, involves registries reserving a subset of their most valuable, high-impact names with the intent to release…

As the domain name ecosystem expands to accommodate new use cases, branding strategies, and security imperatives, new gTLDs that signal safety and encryption have emerged as critical digital assets. Among these, extensions such as .SSL and .SAFE stand out for their immediate association with internet security, encryption, and user protection. Their utility is not only…

The launch of .APP by Google Registry in May 2018 marked a turning point in how premium and reserved domain names were handled in the new gTLD landscape. As one of the most anticipated TLD launches due to its broad appeal and clear semantic association with mobile applications and technology, .APP was not only a…