Category: Web3 Naming

The concept of email on Web3 domains represents a fundamental reimagining of one of the internet’s most ubiquitous and enduring services. In the traditional Domain Name System (DNS), email functionality is enabled through MX (Mail Exchange) records, which designate the mail servers responsible for receiving messages on behalf of a domain. These records are hosted…

As Web3 domains become increasingly critical to brand identity, digital strategy, and secure communications, enterprises are being forced to grapple with a new layer of infrastructure that sits far outside the traditional IT stack. Web3 naming systems such as Ethereum Name Service (ENS), Unstoppable Domains, and Handshake introduce domain ownership models based on cryptographic key…

The evolution of internet naming and resolution systems has reached a pivotal moment as two parallel paradigms emerge with differing architectures, assumptions, and performance characteristics: DNS-over-HTTPS (DoH) and blockchain-based resolution mechanisms such as those used by Ethereum Name Service (ENS), Unstoppable Domains, and Handshake. Both approaches aim to improve user privacy, control, and resilience in…

The launch of new top-level domains (TLDs) in the Web3 ecosystem is a high-stakes, visibility-driven endeavor. Whether the TLD in question is a blockchain-native suffix like .dao, .nft, .x, or an L2-specific namespace like .base or .arb, initial minting success is often defined by how effectively it captures cultural momentum, narrative alignment, and network effect.…

The rapid evolution of Web3 naming systems has introduced not only technical breakthroughs in decentralized identity and trustless domain ownership but also significant cultural shifts. Among the most visible of these trends is the meteoric rise of emoji-based and non-Latin Web3 domains. What began as niche experimentation within Ethereum Name Service (ENS), Unstoppable Domains, and…

As the Web3 naming ecosystem becomes more sophisticated, registries and naming protocols are increasingly turning to event-based campaigns—specifically live drops and real-time auctions—to drive engagement, generate liquidity, and infuse a cultural dimension into domain distribution. These time-sensitive naming events have evolved from straightforward sales into highly orchestrated spectacles, leveraging social coordination, gamification, and technical innovation…

In the decentralized world of Web3 naming, where ownership of domain names like those on Ethereum Name Service (ENS), Unstoppable Domains, or Handshake is established and maintained through private keys, the specter of domain theft looms large. Unlike traditional DNS-based domain systems where registrars can act as intermediaries to resolve disputes, recover lost names, or…

As decentralized naming systems grow in scale and complexity, the underlying smart contracts responsible for domain registration, renewal, transfer, and metadata resolution become critical infrastructure for Web3. Among the most important components in these systems are registrar contracts—the smart contracts that mediate the creation and control of domain name records. However, as these contracts accumulate…

The decentralized promise of Web3 is built on the reliability and integrity of blockchain networks, yet the underlying infrastructure remains subject to technical failure, economic attack, and unforeseen systemic risk. For the domain naming layer—such as Ethereum Name Service (ENS), Unstoppable Domains, or other smart contract-based registries—the consequences of a Layer 1 or Layer 2…

Managing Web3 domain names—whether through Ethereum Name Service (ENS), Unstoppable Domains, Space ID, or other decentralized naming platforms—requires a digital wallet that is not just capable of holding tokens, but also suited to the complex operations, security demands, and identity-layer functions of domain ownership. Unlike traditional web domain management that relies on centralized dashboards and…