Category: Web3 Naming

The growing financialization of Web3 domain names has turned naming systems like ENS, Unstoppable Domains, and Space ID into vibrant secondary markets where investors, collectors, DAOs, and brands actively buy and sell domain assets. As these markets mature, understanding price dynamics and liquidity patterns becomes essential not only for individual speculators but also for protocol…

As Web3 domain names mature into a distinct digital asset class, a new wave of financialization is emerging around how these assets are held, utilized, and monetized. One of the most intriguing developments in this space is the rise of name-lending platforms—protocols and services that enable domain holders to earn yield on otherwise idle assets…

As the Web3 ecosystem grows increasingly complex and integrated with mainstream technology, the role of trusted intermediaries and subject-matter experts becomes more vital. One of the emerging professional niches in this environment is that of the Web3 domain advisor—a specialist who understands the technical, legal, financial, and strategic dimensions of blockchain-based naming systems. Much like…

In the evolving world of Web3 gaming, the emergence of play-to-earn economies has introduced a new class of digital organization: the gaming guild. These groups function as collectives of players who pool resources, coordinate strategy, and maximize in-game economic output across blockchain-integrated titles. With the proliferation of NFTs, on-chain avatars, and metaverse assets, gaming guilds…

The adoption of blockchain technology by major enterprises has evolved far beyond speculative experimentation, with Fortune 500 companies now testing real-world implementations of decentralized identity and naming systems. Among the most visible of these efforts is the use of Ethereum Name Service (ENS) domains—specifically the naming convention of CompanyName.eth—as enterprises begin to explore Web3-native identity…

The convergence of sports, blockchain technology, and digital identity is reshaping the commercial architecture of global athletic franchises. While fan tokens have already begun to disrupt how clubs engage with supporters—offering governance rights, exclusive access, and loyalty rewards—a deeper transformation is now taking place in the realm of naming rights. As sports organizations explore new…

The intersection of augmented reality (AR), virtual reality (VR), and Web3 naming is ushering in a new era of spatial-web identity and interaction. As immersive environments evolve from isolated experiences into networked, persistent digital worlds, the way locations, objects, and people are named, discovered, and interacted with must also evolve. Traditional domain naming conventions tied…

As the blockchain ecosystem continues to fragment into a multitude of Layer 1s and Layer 2s—each optimized for different purposes, communities, and economic models—the demand for a unified naming system capable of transcending chain boundaries has become one of the most pressing technical challenges. The idea of universal names—human-readable identifiers that resolve consistently and securely…

As Ethereum Name Service (ENS) continues to mature as the foundational naming layer for Web3, one of the longstanding pain points for users and developers alike has been the management of domain renewals. The current model on Ethereum mainnet requires users to prepay for a fixed number of years, typically in increments of one year…

As blockchain technologies mature and Web3 infrastructures scale globally, the environmental impact of decentralized systems has come under intense scrutiny. While the energy-intensive nature of early proof-of-work networks like Bitcoin and Ethereum drew criticism from climate advocates, the newer wave of sustainable blockchains—powered by proof-of-stake and other low-energy consensus mechanisms—has opened the door to a…